Automating Odoo ERP for sales and customer support for WILL Sensors
An AI assistant integrated directly into WILL Sensors' Odoo ERP that automates technical sales workflows and customer support — helping the team match the right sensors to client needs faster, generate quotes in minutes, and respond to inquiries around the clock without expanding the support function.
The Mitigate AI Platform is embedded into WILL Sensors’ Odoo ERP to automate technical sales workflows and client support across the Baltic market. By connecting AI agents directly to the company’s product catalog, customer data, and sales processes, the team handles inquiries faster, configures complex sensor solutions with less manual work, and delivers consistent service at scale.
WILL Sensors has been an industrial sensor and IIoT integrator since 1997, representing leading global manufacturers such as TURCK Vilant, IOT Factory, BD Sensors, and IN-SITU across Latvia, Lithuania, and Estonia. Their sales motion is highly consultative — every inquiry can require matching the right sensor to a specific application in production, water and heat supply, pharmaceuticals, or logistics. With thousands of products across multiple suppliers, even routine work like quote generation, technical lookups, and order-status responses consumed significant engineering and sales time. The company’s Odoo ERP held all the relevant data, but extracting and acting on it still required manual effort that pulled experts away from the deeper integration work where their value is highest.
How it works
Answer technical questions instantly
Customers and the sales team get grounded answers to product and compatibility questions over chat and email, pulled live from the Odoo catalog — no waiting on an engineer.
Draft quotations in minutes
From a stated set of client requirements, the platform drafts initial quotations for the sales team to review and refine, turning hours of lookup into minutes.
Surface context on every lead
Incoming leads arrive with the relevant account and product context already attached, so the team knows who they're talking to and what they need before they reply.
Triage support tickets
Support tickets are triaged and answered with responses grounded in real ERP and product data — not guesswork — and routed to the right person when needed.
Keep a human in the loop
Built-in guardrails anchor every automated action in actual data. Anything ambiguous or high-stakes is routed to a human expert for final judgment.
What gets captured
Thousands of products across TURCK Vilant, IOT Factory, BD Sensors, IN-SITU and more — attributes, compatibility, and specifications, read live
Account details and history from Odoo, used to personalize answers and surface context on every incoming inquiry
Current pricing and stock levels, so quotes and recommendations always reflect what's actually available
Past orders and order status, so the assistant handles 'where's my order' and reorder questions without manual lookups
Why it works
Routine quote generation, technical lookups, and order-status replies happen automatically — freeing engineers and sales for the deeper integration work where their value is highest.
Faster response times and around-the-clock coverage without expanding the support function.
Every automated action is grounded in real Odoo and product data, with monitoring, audit logs, and human-in-the-loop fallback for sensitive operations.
Deployed on infrastructure of WILL Sensors' choosing, with full flexibility over the underlying LLM.
A foundation that extends into adjacent processes — procurement, after-sales service, and IIoT project management — over time.
The Mitigate AI Platform has allowed us to extend the automation of our Odoo ERP far beyond what we initially planned. By embedding AI directly into our sales and client support workflows, we've sped up response times, reduced repetitive manual work, and freed our team to focus on higher-value customer conversations. It's become a real driver of how we scale service quality without scaling headcount.
